Document Type

Closed Project

Publication Date

Spring 2015

Instructor

Richard Sperry

Course Title

Project Management

Course Number

ETM 545/645

Abstract

The purpose of this project is to create a multi-faceted mobile application to meet the needs of our client, PDX Urban Wineries. This client has 2 articulated needs, namely increased market exposure and improved engagement with their customers. The creation of this app will meet both of these needs and in return provide our firm with increased market exposure and allow our firm to test the capacity and the viability for adding app development as a regular component of our marketing services. These benefits are strategically aligned with our firm’s goals and vision to provide the best customer solutions leveraging market research and analysis. Moreover, we can expect to see a 10% rate of return on this project in addition to revenue sharing for 2 years visa- vis advertising within the application. The total project cost is estimated to be $92,531.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21587

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