Document Type

Closed Project

Publication Date

Summer 1999

Course Title

The Economics of Technological Innovation

Course Number

ETM 510


Identix is a provider of biometric fingerprint recognition systems. Recently the company has expanded into the consumer market. To guide this process, Identix will create a new division outside the company, TouchID. TouchID will sell fingerprint recognition systems intended to be integrated into portable electronics. These devices will initially be sold to OEMs and installed in laptop computers. The device will be sold under the division name, TouchID. Eventually, other small electronics devices will also incorporate our product.


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