Antonie J. Jetter
The purpose of this Marketing Plan is to analyze current marketing and industry analysis, opportunities and threats, marketing objectives and strategy specified in terms of the four Ps, action programs, so that it is possible for Tesla to better understand the market in which they operate, their future direction, and the means to obtain support for new initiatives.
Atkinson, Paul; Khanam, Momtaj; Mcpherson, Jackie; and Wease, Greg, "Marketing Plan: TESLA Powerwall" (2015). Engineering and Technology Management Student Projects. 213.