Document Type

Closed Project

Publication Date

Spring 1997

Instructor

Dragan Milosevic

Course Title

Strategic Planning in Engineering Management

Course Number

EMGT 525

Abstract

This report evaluates Alaska Air Group's strategic plans as it relates to using customer service as a means to differentiate it from other airlines.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/24993

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