Document Type

Closed Project

Publication Date

Spring 1997

Instructor

Tugrul Daim

Course Title

New Product Development

Course Number

EMGT 510

Abstract

"Proponents of time-based competition argue that a firm will be most successful if its development times are shorter and product generated faster than its competitors." [ 1] However, there are intensive researches that clearly shows that rapid development times are not correlated with expected commercial success, and that forcing rapid development when technological and market uncertainties are high may produce failure. The main purpose of this paper is to analyze both of these arguments and identify the factors involved to successfully reduce product development cycle time. Study cases as well as articles and other sources available in the literature are used in this paper to support the arguments above mentioned.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/25009

Download

Share

COinS