Document Type

Closed Project

Publication Date

Winter 2019

Instructor

Charles Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526/626

Subjects

Uber (Firm) -- Management, Transportation -- Technological innovations, Technology -- Management, Strategic planning

Abstract

This report examines Uber as a pioneer in the evolution of the transportation industry and looks at the different impacts of their technology management in this industry and other businesses and industries as well. Furthermore, this report also reviews the ultimate goal of Uber and assesses how strategic management of technology of Uber along with a new vision of the transportation industry, helped this company to win the competitive advantage in the taxicab market and have successfully made this market more efficient and gained passenger’s trust with their services. Additionally, this report examines how Uber navigates effectively and more successfully in the competitive marketplace by improving its strategic flexibility. This research report was written as a literature review and was exploratory and qualitative in nature.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Persistent Identifier

https://archives.pdx.edu/ds/psu/28115

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