Document Type

Closed Project

Publication Date

Summer 2021

Instructor

Tugrul Daim

Course Title

Engineering Management Synthesis

Course Number

ETM-590

Subjects

Patient monitoring -- Technological innovations, Project management, Technology -- Management

Abstract

Heart disease, stroke, and other cardiovascular diseases cause 1 in 3 deaths in the United States. With such an infectious and rapidly growing disease, new technologies and opportunities for data-driven insights are being developed and adopted to prevent numbers from rising. A recent study from Abbot in 2020 highlighted that 61% of patients want their doctors to use new technologies that monitor progress and provide information to show that their treatment is working [7]. Technology can connect the dots for doctors to deliver better preventive measures and empower patients to take ownership of their health. OMRON’s VitalSight program allows patients to remotely monitor their blood pressure and weight while simultaneously alerting their physician on their health. This paper aims to research the market for this product, expand on the marketing strategy, business plan, and financial plan while also highlighting a 3-year roadmap strategy for the product.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

https://archives.pdx.edu/ds/psu/36435

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