Document Type

Closed Project

Publication Date

Summer 2021


Tugrul Daim

Course Title

Engineering Management Synthesis

Course Number



Patient monitoring -- Technological innovations, Project management, Technology -- Management


Heart disease, stroke, and other cardiovascular diseases cause 1 in 3 deaths in the United States. With such an infectious and rapidly growing disease, new technologies and opportunities for data-driven insights are being developed and adopted to prevent numbers from rising. A recent study from Abbot in 2020 highlighted that 61% of patients want their doctors to use new technologies that monitor progress and provide information to show that their treatment is working [7]. Technology can connect the dots for doctors to deliver better preventive measures and empower patients to take ownership of their health. OMRON’s VitalSight program allows patients to remotely monitor their blood pressure and weight while simultaneously alerting their physician on their health. This paper aims to research the market for this product, expand on the marketing strategy, business plan, and financial plan while also highlighting a 3-year roadmap strategy for the product.


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