Document Type

Closed Project

Publication Date

Fall 2012

Instructor

Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

ETM 520/620

Subjects

Google (Firm), Strategic planning, Business planning, Technology -- Management

Abstract

The main objective this project is to focus on understanding Google’s Business Model. Is Google’s current strategy sustainable for future projects? This research paper will include discussions on innovation history, future and emerging products & disruptive technologies, research & development, risk mitigation, and organizational structure & management; focusing on the innovation implementation and the strategies that go with it. An extensive literature review will be conducted to understand Google’s philosophy and ways of innovating. The outcome is to show that Google has decided that they do not want to just be known as a search engine but as a facilitator of the best Internet experience to its customers.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21713

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