Document Type

Closed Project

Publication Date

Fall 2012


Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

ETM 520/620


Google (Firm), Strategic planning, Business planning, Technology -- Management


The main objective this project is to focus on understanding Google’s Business Model. Is Google’s current strategy sustainable for future projects? This research paper will include discussions on innovation history, future and emerging products & disruptive technologies, research & development, risk mitigation, and organizational structure & management; focusing on the innovation implementation and the strategies that go with it. An extensive literature review will be conducted to understand Google’s philosophy and ways of innovating. The outcome is to show that Google has decided that they do not want to just be known as a search engine but as a facilitator of the best Internet experience to its customers.


This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier