Management of Engineering and Technology
Google (Firm), Strategic planning, Business planning, Technology -- Management
The main objective this project is to focus on understanding Google’s Business Model. Is Google’s current strategy sustainable for future projects? This research paper will include discussions on innovation history, future and emerging products & disruptive technologies, research & development, risk mitigation, and organizational structure & management; focusing on the innovation implementation and the strategies that go with it. An extensive literature review will be conducted to understand Google’s philosophy and ways of innovating. The outcome is to show that Google has decided that they do not want to just be known as a search engine but as a facilitator of the best Internet experience to its customers.
Bregaj, Tila; Hulme, Amit; McGraw, Sean; Nour, Alaa; and Pizarro, Melinda, "Google's Strategic Business Model" (2012). Engineering and Technology Management Student Projects. 308.