Document Type

Closed Project

Publication Date

Fall 2013

Instructor

Dundar F. Kocaoglu

Course Title

Engineering and Technology Management

Course Number

ETM 520

Abstract

The objective of this paper is to compare consumer expectations and current market offerings concerning the plug-in electric vehicle (PEV). Consumer expectations in regards to vehicles are derived from existing studies and organized into seven categories. For each of these categories, an evaluation of whether the current PEV offerings from both industry and all levels of government are met is conducted. In particular, a special focus is put on marketing strategies in the city of Portland, Oregon as a vanguard of the propagation of large-scale PEV adoption.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21876

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