Bruce F. Baird
Engineering Management Synthesis
The purpose of this project is to integrate or synthesize engineering management concepts into real situation related issues. We investigate many types of techniques in deciding what course of action should be taken. Starting with the analysis of the strength, weakness, opportunity and threats (SWOT); we came up with several marketing plans. Scenario analysis was used to predict the future and it affects on our strategy. The Hierarchical Decision Modeling (HDM) technique is employed in order to prioritize our plan under multip le criteria. The capital budgeting and sensitivity analysis gave the most feasible plans to follow in the future. The result of this project is a recommendation and description of methods for marketing strategic decisions in the dynamic high tech market place.
Domagalla, John; Lim, Hogan; Nayyar, Raman; Oberhelman, Henry; and Pancoko, Edmundus S., "Development of a Strategic Business Plan for a Company in the
Defense Industry" (1990). Engineering and Technology Management Student Projects. 565.