Marketing Plan - BenQ Pocket Projector

Authors

Erin Wakefield, Portland State University
Marc Britton, Portland State UniversityFollow
Phuwadet Laosisipornwattana, Portland State University
Donggyu Lim, Portland State University
Pat Ploykitikoon, Portland State UniversityFollow
Ibrahim Iskin, Portland State UniversityFollow
Seuket Con Nuhist, Portland State UniversityFollow

Document Type

Closed Project

Publication Date

Fall 2009

Instructor

Antonie Jetter

Course Title

Technology Marketing

Course Number

ETM 555

Abstract

In today’s ever changing world, all electronic devices seem to be shrinking to make them more portable. As the electronics put into portable devices gets smaller, so can the devices. Ben Q GP1 is a small portable projector that can fit into the palm of your hand. Although it is not the smallest portable projector, its main benefit is that it maintains a high quality picture and large screen size while competitors are too fuzzy and small to be useful for presentations and displaying data for groups of people.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, faculty, and staff of Portland State University.

Persistent Identifier

http://archives.pdx.edu/ds/psu/22875

Citation Details

Wakefield, Erin; Britton, Marc; Laosisipornwattana, Phuwadet; Lim, Donggyu; Ploykitikoon, Pat; Iskin, Ibrahim; and Nuhist, Seuket Con, "Marketing Plan - BenQ Pocket Projector" (2009). Engineering and Technology Management Student Projects. 824.
http://archives.pdx.edu/ds/psu/22875