This paper proposes a hierarchical decision model to identify the impact of the key decisions that influence a student to choose Engineering and Technology Management at PSU. As part of the overall methodology, criteria for choosing ETM are first identified through a preliminary survey. The criteria and their alternatives are compared to each other using pair-wise comparisons. This paper highlights the importance of the hierarchical decision model using pair-wise comparisons and shows its importance as a decisionmaking tool. The paper makes recommendations on some of the strategic decisions needed to be taken by Management in areas like enrollment, curriculum, etc for attracting more students to join the ETM Program at PSU.
Manal, Almarzouqi; Ngawang, Choeda; Nuttavut, Intarode; Srilatha, Kothapally; Ujjal, Pathak; and Hari, Sharma, "How to Market ETM for Prospective Students" (2009). Engineering and Technology Management Student Projects. 839.