First Advisor

Thom Hines

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in Graphic Design and University Honors


Art + Design




Signs and signboards -- Oregon -- Portland Metropolitan Area -- Design, Signs and signboards -- Social aspects, Parks -- Public use -- Oregon – Portland, Portland Parks and Recreation




In this paper I outline the rebrand for Portland Park Signage discussing the role between signage and visitor experience. I researched the fundamentals of user experience in physical space in the hope of beginning to understand how people connect with and interpret space into meaning. In doing so I discovered that providing visitors with a variety of experiences was key to developing positive experiences in public space which I attempted to interpret into the design of the sign itself. I did so by providing viewers with a variety of ways to interact with the sign as well as a variety in the depth of information. This allows users to choose their own experience when interacting with the signs that I designed. These signs also serve to reimagine how we define our relationship within space, recognizing the nuances between people and the spaces they interact with.


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