Tori Crain, Ph.D.
Date of Award
Bachelor of Arts (B.A.) in Psychology and University Honors
How can leaders use social media effectively to shape their identity as a leader? Based on previous scholarship, this paper argues that using an authentic leadership approach to social media usage, would balance a leader’s true identity as well as maintaining their relationship with their followers. Which would allow the leaders’ influence to be more effective. This paper consists of a literature review on authentic leadership, and trust, and then builds a conceptual model that will break down how a leader should build and present their identity on online formats. The model shows how identity on social media is a mix of personal identity, your audiences’ expectations and desires, and professional identity. This thesis offers a theory on identity construction on social media that would be effective for leaders to use.
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Dickson, Morningstar, "Building a Leaders Identity on Social Media" (2021). University Honors Theses. Paper 1072.