First Advisor

Carlos Mena

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in Business: Supply and Logistics Management and University Honors






Footwear industry -- Vietnam, Competition, Business logistics




Vietnam's footwear industry is the main topic of the research. The thesis paper will evaluate the industry's current performance based on existing data to discover Vietnam's footwear opportunities to achieve a competitive advantage over other countries after the COVID-19 pandemic. Vietnam plays a crucial role in the global footwear industry and its supply chain. My thesis methodology will be an abductive approach strategy, using both data and theory to find an explanation, which itself can be shown to be true or viable. The research and implementation theory of Michael Porter’s Diamond Model will allow for the identification of opportunities for the industry to achieve competitive advantage in smaller factors. To answer the research question, I will gain a deeper understanding of the competitive advantage Vietnam footwear already has, the current trend on this market, and the foreign customer’s perception. Vietnam's footwear industry needs innovative automation technologies to increase production, sophisticated domestic buyers, investment in domestic enterprises, diversified relationships with supporting industries, show commitment to social responsibilities, and improving workers' skills as a way to overcome difficulties and gain access to resources that contribute to the nation’s competitive advantage. It is necessary to focus on the future to achieve the desired performance of the supply chain in terms of service level and logistic costs, creating the nation's economic growth.


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