Date of Award
Bachelor of Fine Arts (B.F.A.) in Graphic Design and University Honors
Art + Design
Branding (Marketing), Computer animation, Nonprofit organizations -- Marketing
Nonprofits often don’t receive the kind of attention needed to garner a wide audience. Especially during the pandemic when the world has largely gone online, it can be a challenge for many of these organizations to adapt to the fast-paced digital landscape. This is largely due to a lack of access to resources and modern design practices to create more community visibility. This thesis is an exploration of how thoughtful design can bring these nonprofit events a new life. I created design systems for two nonprofit events, each with a digitally-focused approach and a focus on deeply considering the audience. I employed a motion-oriented approach as well, with animation integrated throughout to immediately grab attention and attract an audience.
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Steed, Shannon M., "Branding in Motion: How Animation and Branding Intersect to Support Nonprofits in Need" (2022). University Honors Theses. Paper 1280.