Date of Award
Bachelor of Science (B.S.) in Business: Management and Leadership and University Honors
Social media, Retail stores -- Internet marketing, Small business -- Internet marketing, Small business marketing
This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational goals with those of their social media use this thesis outlines several strategies that enable small brick-and-mortar businesses to be more successful in their use and application of social media.
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Bowles, David N., "Social Media Impact on Small Brick and Mortar Businesses" (2022). University Honors Theses. Paper 1287.