First Advisor

Dr. Safia Farole

Date of Award

Spring 6-5-2024

Document Type


Degree Name

Bachelor of Science (B.S.) in Political Science and University Honors


Political Science




Cultural Appropriation, black culture, Kardashian, celebrity, celebrity monetizing black culture


American culture is inundated with black culture appropriation, exasperated by celebrities monetizing black heritage and identity into a capitalist venture for sustained relevance and profit. Political discourse begins an ethical discussion about the social effect, economics, and moral entanglement for secondary and conventional politics. Celebrities have been the center of cultural discourse and debate surrounding celebrities' business ventures, capitalizing on black culture cultural appropriation. The nucleus of cultural appropriation is the theft of one’s culture and then used by one with more political, economic, or social power without permission or acknowledgment of the cultural history and meaning.

Thus, my research question is: Investigating How Celebrities Monetize Black Culture for Their Business and Investment Ventures? Celebrities' financial endeavors and exploitation of oppressed cultures created controversy and moral questions about the abuse of persecuted cultures, then synthesized for celebrities to profit off of and claim without proper acknowledgment or permission. Literature peer-reviewed academic articles and theses are a monolith of this research and will provide a Rolodex of information, sources, and evidence to support my thesis.