First Advisor

Stephen Frenkel

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in International & Global Studies: International Development and University Honors


International and Global Studies


Tourism -- Uganda, Violence -- Uganda, Tourism -- Uganda -- Marketing, Economic development -- Uganda




I am looking into the relationship between conflict and tourism. I will specifically focus on the case study of Uganda in East Africa. Uganda has a strong history of conflict and a reputation of violence. The country has undergone tragedy that gets viewed and heard of around the world. After colonization, the country had to rebuild and suffered a lot of strife. The conflict was seen by the world. Aid is sent, but the country is still working to end all violence. Uganda is seeking the tourism industry to help the economy. The tourism industry has a lot of backing by economists and developers as a way of increasing incoming money and foreign investment. The Ugandan government set up a group of officials to create and market tourism in the country. They are using methods such as branding to promote the industry. The country must create a new perception of safety to finally stray away from the violent reputation and reinvent tourism to interest outside investors and travelers. They use various methods and focus on different national aspects in order to make gains in this economy.


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