First Advisor

Evguenia Davidova

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in International & Global Studies: European and University Honors


International and Global Studies


Press and politics -- Yugoslavia -- History -- 20th century, Propaganda, Franjo Tuđman, Slobodan Milošević (1941-2006), Yugoslavia -- Politics and government -- 1980-1992




The dissolution of Yugoslavia has become a textbook example of the power of propaganda in times of war. The former president of Serbia, Slobodan Milosevic, is famed for "stirring the pot" in Yugoslavia and is in many accounts uniquely antagonized for his role, while that of his counterpart, Franjo Tudjman of Croatia, is often overlooked. This thesis will give an overview of both sides' propaganda tactics (monopolistic control, historical revisionism, and appeals to emotions/anxiety) during roughly the years 1987-1992, which will cover their rises to power (1987-1990) and the beginning of the Wars of Yugoslav Succession (1991-1992). The aim of this paper is not to equate culpability, but rather to shed light on and contextualize, in relation to each other, the propaganda that was one of the central factors in the mobilization of Yugoslavia's two largest republics.


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