Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in Graphic Design and University Honors


Graphic Design

First Advisor

Meredith James


Social media -- Psychological aspects, Social media -- Communication, Persuasion (Psychology)




This paper explores whether or not it is possible to change someone’s mind on the internet. Using an examination of traditional argument resolution techniques as a foundation, this paper builds upon that foundation and questions whether or not such techniques are appropriate on the internet. A mixture of primary and secondary research led to a surprising conclusion. It is in fact possible to change someone’s mind on the internet, but to do so often involves techniques that are diametrically opposed to the traditional argument resolution techniques that were examined in the first part of the paper. This paper proposes that the techniques used to change someone’s mind on the internet are often brash and aggressive. Our social media platforms connect us not only to the world, but our family and friends — and while using brash language may change someone’s mind, it may also bring on a negative experience.

Persistent Identifier