First Advisor

Lihong Qian

Date of Award


Document Type


Degree Name

Bachelor of Arts (B.A.) in Business: Human Resources Management and University Honors




Geert Hofstede (1928- ) -- Criticism and interpretation, Small business -- United States -- Management, Small business -- Mexico -- Management, Diversity in the workplace




This thesis paper will consider cultural differences that lead to different processes to achieve workplace effectiveness using the Cultural Dimensions outlined by notable scholar, Geert Hofstede and use said findings to provide theoretical recommendations for a Capstone client. The literature review will highlight important themes that tend to occur in organizations of specific dimensions. In consideration of these themes, the author will highlight the best business practices for small businesses. For comparison purposes, they will specifically focus on the United States and Mexico, where Company X has expressed interest in ultimately opening a high-end retail storefront, using research surrounding Hofstede's Cultural Dimensions. This literature review defines and refers to culture as Hofstede did, the collective programming of the mind that distinguishes one group from another.


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