First Advisor

William H. York

Date of Award


Document Type


Degree Name

Bachelor of Science (B.S.) in Public Health Studies: Pre-clinical Health Science and University Honors


Health Studies




Anti-vaccination movement, Social media, Vaccination -- Public opinion, Medical policy, Health planning, Common fallacies




The anti-vaccination movement had posed a threat to the health of communities, since the inception of the smallpox inoculation practice. As the anti-vaxx movement continues to grow in strength and reach, public health officials must be prepared to combat the flow of misinformation, with sound scientific data in a way that connects with individuals from all communities. Online platforms such as blogs and social media, allow newfound access to vaccine opinions and information, posing an even greater risk of vaccine misinformation being spread to the public. Different communities hold different reasons for vaccine hesitancy and avoidance. An effective public health policy will acknowledge the aversions of all communities and tailor a personalized response to maximize implementation and the health of all people.


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