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Oregon -- 2020 Census -- Participation, Social indicators -- Oregon, United States. Census Bureau, Portland State University. Population Research Center


We Count Oregon is the first woman-of-color-led statewide census campaign in Oregon purposefully designed to undermine exclusionary census norms. The We Count Oregon 2020 campaign reflects the values, cultures, and needs of hard-to- count communities. In Oregon, these are primarily communities of color (including Black, Asian and Pacific Islanders, Latinx, Indigenous and native communities), LGBTQI communities, children under the age of five, disabled people, rural communities, and people experiencing homelessness. Hard-to- count communities in Oregon had less than a 73 percent self-response return rate in the 2010 census. Due to the history of the census and a variety of contemporary political factors, these communities require additional engagement from trusted messengers. The We Count Oregon campaign is based on community insights centered in relationships and trust. This approach ensures understanding of the dynamics, concerns, information consumption patterns, fears, and myths that keep hard-to-count communities from voluntarily participating in the census.


Originally appeared in the 2020 edition of Metroscape, published by the Population Research Center, College of Urban and Public Affairs, Portland State University.

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