American String Teacher
Studio Teaching Tips
In a successful ensemble, not only do musicians need to spendcountless hours mastering their instruments and improving their ensemble playing, they also need to be entrepreneurial, media savvy, and their own managers and promoters—in otherwords, able to deal with a variety of non-musical endeavors.
Cotik, Tomás, "Entrepreneurship And Pr Skills For Music Students" (2017). Music Faculty Publications and Presentations. 5.