Presenter Biography

Corinne Gould is a marketing and communications professional and adjunct instructor for the graduate program in Book Publishing at Portland State University.

Start Date

14-5-2021 9:00 AM

Description

This short presentation will outline an assignment for adoption in the Fall 2021 graduate-level Book Marketing course at Portland State University. Students will collaboratively develop an OER best practices guide to empower and support OER creators in marketing, advertising, amplifying, and making more discoverable their OER to an audience of faculty, librarians, and other stakeholders who influence OER adoption. Sample marketing plans and case studies will be designed in partnership with Open Oregon and PDXOPEN. The idea for this assignment comes from Amy Hofer (Statewide Open Education Library Services) with support from Karen Bjork (Digital Initiatives and Scholarly Publishing at Portland State University Library).

Oregon Virtual Statewide OER Symposium: OER Marketing Portfolio Assignment (Google Doc)

The presenter encourages participants to share their feedback via Google Form or direct email.

Birds of a Feather Session 2: May 14, 1-2

Room 3: Open Pedagogy Course Design

Zoom Link: https://lanecc.zoom.us/j/99950317791

Comments

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Persistent Identifier

https://archives.pdx.edu/ds/psu/35368

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May 14th, 9:00 AM

Envisioning Open Pedagogy in Graduate Book Marketing

This short presentation will outline an assignment for adoption in the Fall 2021 graduate-level Book Marketing course at Portland State University. Students will collaboratively develop an OER best practices guide to empower and support OER creators in marketing, advertising, amplifying, and making more discoverable their OER to an audience of faculty, librarians, and other stakeholders who influence OER adoption. Sample marketing plans and case studies will be designed in partnership with Open Oregon and PDXOPEN. The idea for this assignment comes from Amy Hofer (Statewide Open Education Library Services) with support from Karen Bjork (Digital Initiatives and Scholarly Publishing at Portland State University Library).

Oregon Virtual Statewide OER Symposium: OER Marketing Portfolio Assignment (Google Doc)

The presenter encourages participants to share their feedback via Google Form or direct email.

Birds of a Feather Session 2: May 14, 1-2

Room 3: Open Pedagogy Course Design

Zoom Link: https://lanecc.zoom.us/j/99950317791