Larry Steward

Date of Award


Document Type


Degree Name

Master of Science (M.S.) in Speech Communication


Speech Communication

Physical Description

1 online resource (97p.)


C.G. (Carl Gustav) Jung (1875-1961), Marshall McLuhan (1911-1980), Communication, Social psychology, Symbolism (Psychology)




Our goal was to establish some form of interpretation between the analytical work of Carl Jung in depth psychology and the views of Marshall McLuhan regarding the impact of media. It was hoped that such a correlation of contrasting viewpoints would yield additional insight in the study of mass reactions to media.

In accomplishing this purpose a “universe” based upon analytical psychology was juxtaposed with an expressly “McLuhanesque” analysis of media and technological effects. After establishing correlations between the major dynamics of the two systems, several functional conclusions were reached. These are: (1) that media have an inescapable influence, (2) that media sustain consciousness as their content, (3) that media take a major role in the functions of the unconscious, (4) that media participate in the integration between internal and external, and (5) that media directly effect the requirements for and suitability of symbolic vehicles.

These conclusions are the product of correlations between two apparently dichotomous systems; one developed primarily through analyses of external effectors, and the other, primarily through analyses of internal elements. Since our conclusions are not in disagreement with current views in the field, the outcome of our research is in keeping with our goal of adding to available material dealing with the analysis of mass reactions to media.


A thesis submitted in partial fulfillment of the requirements for the degree of Master of Science in Speech Communication

Persistent Identifier