Portland State University. Department of Geography
Term of Graduation
Date of Publication
Master of Science (M.S.) in Geography
Shopping centers -- Oregon -- Portland Metropolitan Area, Consumers -- Oregon -- Portland Metropolitan Area
1 online resource (3, v, 99 pages)
The research problem that the thesis is concerned with is the definition of the components of the "attractiveness" of a regional shopping center as they pertain to the decision-making process of the consumer. In addition, variations among the shopping patterns of male and female shoppers and among income groups are examined.
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Swanson, James A., "Components Integral to the Consumer's Decision-Making Process Regarding the Regional Shopping Centers of Portland, Oregon" (1980). Dissertations and Theses. Paper 2976.