Portland State University Department of Speech Communication
Date of Award
Master of Arts (M.A.) in Speech Communication
1 online resource (115 p.)
Ethnocentrism, Cultural relativism, Reference groups
The object of this investigation is to determine whether two aspects of reference group orientation, 1) multiplicity and 2) structural variation, are possible indicators of ethnocentrism. Most of the thesis is devoted to a theoretical formulation in which reference group orientation and ethnocentrism are placed in a peroeptual framework. Reference group orientation is defined as a person's use of a frame of reference that is formed through adoption of a reference group's perspective. Ethnocentrism is defined as a person's use of a frame of reference that keeps him from accepting the viability of other cultural frames of reference. The acceptance of the viability of other cultural frames of reference is defined as ethnorelativism. A flexible formation of cultural identity creates the conditions for a large number (relatively high multiplicity) and broad diversity (relatively high structural variation) of reference group orientations. It is hypothesized that those people who are aware of higher multiplicity and higher structural variation of reference group orientations will be more likely to accept the viability of other cultural frames of reference.
Mayer, James C., "Toward a test for ethnocentrism and ethnorelativism based upon reference group orientation" (1980). Dissertations and Theses. Paper 3059.