Advisor

Milton Bennett

Date of Award

1980

Document Type

Thesis

Degree Name

Master of Arts (M.A.) in Speech Communication

Department

Speech Communication

Physical Description

1 online resource (115 p.)

Subjects

Ethnocentrism, Cultural relativism, Reference groups

DOI

10.15760/etd.3048

Abstract

The object of this investigation is to determine whether two aspects of reference group orientation, 1) multiplicity and 2) structural variation, are possible indicators of ethnocentrism. Most of the thesis is devoted to a theoretical formulation in which reference group orientation and ethnocentrism are placed in a peroeptual framework. Reference group orientation is defined as a person's use of a frame of reference that is formed through adoption of a reference group's perspective. Ethnocentrism is defined as a person's use of a frame of reference that keeps him from accepting the viability of other cultural frames of reference. The acceptance of the viability of other cultural frames of reference is defined as ethnorelativism. A flexible formation of cultural identity creates the conditions for a large number (relatively high multiplicity) and broad diversity (relatively high structural variation) of reference group orientations. It is hypothesized that those people who are aware of higher multiplicity and higher structural variation of reference group orientations will be more likely to accept the viability of other cultural frames of reference.

Description

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Persistent Identifier

http://archives.pdx.edu/ds/psu/17851

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