First Advisor

Tugrul Daim

Term of Graduation

Fall 2023

Date of Publication


Document Type


Degree Name

Doctor of Philosophy (Ph.D.) in Technology Management


Engineering and Technology Management




Artificial intelligence, Business administration, Engineering, Food science, Information science, Sustainability



Physical Description

1 online resource (xvi, 313 pages)


Using E-commerce has become crucial for retailers, specifically in the food business; the Food industry is one of the essential drivers of economies in the world. In and after the era of COVID-19, as technology advances, there is a need to apply an omnichannel strategy. In response, this research aims to develop a decision focus assessing Omni-channeled adoption for the management of emerging technologies in food retailing during and after the era of COVID-19 to evaluate the omnichannel capabilities of food organizations. This establishes a decision model to fill the research gap to succeed and stay competitive in the food business. Using a systematic exploratory literature review has supported identifying the gap in this research area and demonstrating the importance of assessing omnichannel adoption in food retailing. However, it introduces the scope of omnichannel in food retail. The method used is based on building a hierarchical decision model (HDM) to find the optimal solution to fill gaps and to be implemented in food retailing. The main attributes of the omnichannel in the food industry were identified based on a literature review and expert judgments. These factors were categorized into perspectives and criteria to be used in the Hierarchical Decision Model; these perspectives are social, organizational, technological, legal, and financial. They established the HDM scoring model using experts' validation, quantification, and desirability values. The food applications of this study investigate food retailing to assess the contribution of individual perspectives and criteria on decision-making. The model analyzes the weaknesses and strengths of two food organizations in Saudi Arabia, providing recommendations for improvement. The audience of this research is retailers, developers, researchers, participators, policymakers, decision-makers, and anyone interested in business and technology management.


© 2023 Esraa Bukhari

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Available for download on Saturday, December 07, 2024