Psychology, Social pressure
Each year psychologists publish an annual review of current research. It was not long ago that achievement, anxiety, and authoritarianism were the major areas chosen for investigation. Today the high interest areas are conformity, social desirability, acquiescence, powerlessness, and coping behavior. This rapid change in the focus of our attention has intimate roots in the larger culture.
Dana, Richard H., "The Helping Professions and the Brave New World" (1967). Regional Research Institute. 30.