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Presentation Type

Oral Presentation

Subjects

Social media, Online social networks, Internet videos -- Social aspects, Attention, Undergraduates -- United States -- Psychology

Department

Psychology

Advisor

Nicholas Smith

Student Level

Undergraduate

Abstract

Objective. This proposal suggests evaluating the effects of social networking sites (SNSs) on attention after usage. Method. A sample of undergraduate students is proposed as participants. A participant’s exogenous attention would be measured using the Posner cueing task and endogenous attention would be measured using the d2 Test of Attention. Participants would be assessed before and after simulated SNS usage. The independent condition would have participants watching thirty minutes of SNS video content of varying length; the video length condition (VLC) would be split into brief, intermediate, and protracted. A one-way MANCOVA is proposed to evaluate the effect of the VLC on the exogenous and endogenous variables. Then, two one-way ANCOVAs are proposed on the dependent variables individually, using the pretest scores as covariates. Expectations. Significant results from the MANCOVA and the subsequent statistical tests would support the hypothesis that exogenous and endogenous attention have an underlying psychological relation. Significant results from the ANCOVA and the successive statistical tests would support the hypothesis that VLC influences exogenous and endogenous attention; the MANCOVA’s follow-up tests also would provide preliminary insight regarding this hypothesis.

Feedback link: https://forms.gle/U21NcmNqXP86pJJm8

Persistent Identifier

https://archives.pdx.edu/ds/psu/35438

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The Influence of Common Social Media Video Lengths on the Attention of Undergraduate Students

Objective. This proposal suggests evaluating the effects of social networking sites (SNSs) on attention after usage. Method. A sample of undergraduate students is proposed as participants. A participant’s exogenous attention would be measured using the Posner cueing task and endogenous attention would be measured using the d2 Test of Attention. Participants would be assessed before and after simulated SNS usage. The independent condition would have participants watching thirty minutes of SNS video content of varying length; the video length condition (VLC) would be split into brief, intermediate, and protracted. A one-way MANCOVA is proposed to evaluate the effect of the VLC on the exogenous and endogenous variables. Then, two one-way ANCOVAs are proposed on the dependent variables individually, using the pretest scores as covariates. Expectations. Significant results from the MANCOVA and the subsequent statistical tests would support the hypothesis that exogenous and endogenous attention have an underlying psychological relation. Significant results from the ANCOVA and the successive statistical tests would support the hypothesis that VLC influences exogenous and endogenous attention; the MANCOVA’s follow-up tests also would provide preliminary insight regarding this hypothesis.

Feedback link: https://forms.gle/U21NcmNqXP86pJJm8