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Innovation adoption research has largely ignored organizational adoption, and little work has been done to understand or predict the adoption of innovations by freight organizations. Among the existing innovation adoption theoretical and methodological approaches this seminar will explore which are most appropriate methods for freight organizational adoption. The seminar will present a disaggregate market penetration model for freight transportation organizations adopting connected autonomous vehicle (CAV) technology and demonstrate an application using a case study area in Memphis, TN. The seminar will highlight ongoing and future organizational adoption research for CAVs, and other innovations.

Biographical Information

Sabya Mishra is an assistant professor in the department of civil engineering at the University of Memphis. Before joining the University of Memphis, he worked as a research assistant professor at the National Center for Smart Growth Research and Education, University of Maryland College Park. He is involved with a number of national and state transportation projects from Federal Highway Administration, U.S. Department of Transportation, Maryland State Highway Administration, Maryland Department of Transportation, and Michigan Department of Transportation. His areas of expertise include Travel Demand Modeling, Transportation Planning, and Policy, Econometric Modeling, Transportation Economics, and Finance. He is a member of Transportation Economics Committee (ABE20) and Freight Transportation Economics and Regulation Committee (AT010) of the Transportation Research Board.


Trucks--Automatic control -- Technological innovations, Trucks--Automatic control -- Case studies, Diffusion of innovations--Management


Civil Engineering | Transportation | Transportation Engineering

Persistent Identifier

Scenarios for Adoption of Autonomous Vehicle Technologies in Freight