Start Date

4-27-2020 9:00 AM

End Date

4-27-2020 10:00 AM

Disciplines

Political Science | Sociology

Subjects

United States -- Politics and government -- 1969-1974, Richard M. Nixon (Richard Milhous: 1913-1994) -- Influence, Southern States -- Politics and government -- 1969-1974, Republican Party (U.S. : 1854- )

Abstract

This paper explores the pivotal role of race in the South's political switch. In 1968, Nixon won the Presidential Election with very slim margins. Four years later, with when running for his second term, he won all the vast majority of the vote, including those from Southern states. By catering to Southern voters on issues such as welfare, desegregation, and crime, Nixon was able to gain Southern support, and secure a new base for the Republican party.

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Persistent Identifier

https://archives.pdx.edu/ds/psu/32907

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Apr 27th, 9:00 AM Apr 27th, 10:00 AM

Nixon's Southern Strategy: An Examination of the Role of Race in the 1968 and 1972 Presidential Campaigns

This paper explores the pivotal role of race in the South's political switch. In 1968, Nixon won the Presidential Election with very slim margins. Four years later, with when running for his second term, he won all the vast majority of the vote, including those from Southern states. By catering to Southern voters on issues such as welfare, desegregation, and crime, Nixon was able to gain Southern support, and secure a new base for the Republican party.