First Advisor

Brenda Glascott

Date of Award

Fall 12-2023

Document Type

Thesis

Degree Name

Bachelor of Science (B.S.) in Business: Supply and Logistics Management and University Honors

Department

Business

Language

English

Subjects

Strategic Innovation, Cross-Functional Teams, Enterprise Software Consulting, Chief Marketing Officer (CMO), Interdisciplinary Learning, Transformative Academic Journey

DOI

10.15760/honors.1444

Abstract

This capstone review thesis explores the application of strategic innovation and enterprise software with a Portland State University (PSU) School of Business Administration (SBA) interdisciplinary team consulting for Microsoft. Faced with improving pitch meetings with a new target audience of Chief Marketing Officers (CMOs), Microsoft’s West Coast enterprise software sales team sought consultation from the PSU SBA 2023 Business Honors cohort. This text reflects on the precursors responsible for the consulting project’s success, including the university’s guiding principles, interdisciplinary philosophy, and applicable business practices. The final solution includes insights into CMO types, needs development, a marketing enterprise software visual sales aid, and multiple deliverables on privacy compliance and harnessing first-party data to improve pitch meetings with CMOs. For prospective students considering PSU Honors College and SBA Business Honors, this thesis highlights the extraordinarily transformative journey that fosters critical thinking and adaptability relevant to myriad professional careers post-college in exchange for earnest academic rigor.

Comments

An undergraduate honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in University Honors and Global Supply Chain Management.

Persistent Identifier

https://archives.pdx.edu/ds/psu/40985

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