First Advisor
Brenda Glascott
Date of Award
Fall 12-2023
Document Type
Thesis
Degree Name
Bachelor of Science (B.S.) in Business: Global Supply Chain Management and University Honors
Department
Business
Language
English
Subjects
Business communication, Experiential learning
DOI
10.15760/honors.1444
Abstract
This capstone review thesis explores the application of strategic innovation and enterprise software with a Portland State University (PSU) School of Business Administration (SBA) interdisciplinary team consulting for Microsoft. Faced with improving pitch meetings with a new target audience of Chief Marketing Officers (CMOs), Microsoft's West Coast enterprise software sales team sought consultation from the PSU SBA 2023 Business Honors cohort. This text reflects on the precursors responsible for the consulting project’s success, including the university’s guiding principles, interdisciplinary philosophy, and applicable business practices. The final solution includes insights into CMO types, needs development, a marketing enterprise software visual sales aid, and multiple deliverables on privacy compliance and harnessing first-party data to improve pitch meetings with CMOs.
Rights
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Persistent Identifier
https://archives.pdx.edu/ds/psu/40985
Recommended Citation
McCall, Jacob, "A Capstone Journey in Enterprise Software Consulting for Microsoft: How an Interdisciplinary Philosophy Fosters Critical Thinking and Promotes Cross-Functional Teamwork" (2023). University Honors Theses. Paper 1412.
https://doi.org/10.15760/honors.1444
Comments
An undergraduate honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in University Honors and Global Supply Chain Management.