First Advisor

Brenda Glascott

Date of Award

Fall 12-2023

Document Type

Thesis

Degree Name

Bachelor of Science (B.S.) in Business: Global Supply Chain Management and University Honors

Department

Business

Language

English

Subjects

Business communication, Experiential learning

DOI

10.15760/honors.1444

Abstract

This capstone review thesis explores the application of strategic innovation and enterprise software with a Portland State University (PSU) School of Business Administration (SBA) interdisciplinary team consulting for Microsoft. Faced with improving pitch meetings with a new target audience of Chief Marketing Officers (CMOs), Microsoft's West Coast enterprise software sales team sought consultation from the PSU SBA 2023 Business Honors cohort. This text reflects on the precursors responsible for the consulting project’s success, including the university’s guiding principles, interdisciplinary philosophy, and applicable business practices. The final solution includes insights into CMO types, needs development, a marketing enterprise software visual sales aid, and multiple deliverables on privacy compliance and harnessing first-party data to improve pitch meetings with CMOs.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

An undergraduate honors thesis submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in University Honors and Global Supply Chain Management.

Persistent Identifier

https://archives.pdx.edu/ds/psu/40985

Share

COinS