Thermal Comfort - an Intercultural Comparison
Journal of Global Scholars of Marketing Science
Growing energy consumption together with the problem of increasing CO2 emissions are widely viewed as critical factors for achieving global sustainability. The Green Building Council has estimated that 39% of CO2 emissions come from buildings and that this percentage is increasing. While much of home energy consumption is related to heating and cooling there is little research on how consumers manage the temperature in their homes. This study examines residential consumer perceptions regarding thermal comfort with the objective of gaining insights on how to reduce energy consumption for heating or cooling homes. Thus, we would gain insights for achieving a more sustainable approach for energy consumption while considering ecological, economic, and social aspects.
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Ramme, I., & Gillpatrick, T. (2021). Thermal comfort – an intercultural comparison. Journal of Global Scholars of Marketing Science, 31(1), 65–73. https://doi.org/10.1080/21639159.2020.1808815