Grameen Intel Social Business: Technology Solutions at the Base of the Pyramid
Citi Foundation: Proud Sponsor
William Davidson Institute at the University of Michigan
Social responsibility of business -- Case studies, Sustainable development
About the Related Video
Interview with Kazi Huque of Grameen Intel: Business Model Canvas - describes background information related to the project.
About the Case Study
Second-place winner of the 2015 NextBillion competition. Grameen Intel, a Bangladeshi-based joint venture between the Grameen Trust and Intel Corporation, is a social business that develops and delivers new technology products and services to base of the pyramid (BoP) customers. Grameen Intel bases its impact assessment and business agenda toward achieving a selected group of Millennium Development Goals (MDGs). The MDGs are a collection of social goals developed by the United Nations that help track societal progress through predetermined indicators. With pressure mounting to expand its reach to other BoP populations, limited resources, and the expiration of the MDGs looming, how can Grameen Intel scale its social business and assess impact going forward?
Product ID#: 1-429-425
Second Place: 2015 Next Billion Case Writing Competition
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Permission to embed the accompanying video was granted by Jacen Greene, lead author.
Greene, Jacen; Khoury, Theodore; and Cooper, Cindy, "Grameen Intel Social Business: Technology Solutions at the Base of the Pyramid" (2015). Business Faculty Publications and Presentations. 221.