Online Frenzy: How Wattpad Can be Used in Traditional Publishing

Document Type

Paper

Publication Date

5-2019

Subjects

Publishers and publishing, Electronic publishing

Abstract

How has Wattpad worked in conversation with traditional publishing? What do the changes in this relationship demonstrate about Wattpad’s role in the publishing ecosystem? Can traditional publishers use Wattpad as a marketing strategy? Does using Wattpad minimize financial risk for the publishers they partner with?

Rights

© 2019 the author

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Description

Paper submitted in partial fulfillment of the requirements for the degree of Master of Arts in Writing: Book Publishing.

Persistent Identifier

https://archives.pdx.edu/ds/psu/28977

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