Gen Z and Millennials How They Use Public Libraries and Identify Through Media Use

Authors

Kathi Inman Berens, Portland State UniversityFollow
Rachel Noorda, Portland State UniversityFollow

Document Type

Report

Publication Date

11-2023

Subjects

Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior, Book industry -- Digital humanities

Abstract

Gen Z and millennials have some surprising attitudes and behaviors regarding media consumption and library use. 54% of Gen Z and millennials visited a physical library within a twelve-month period. Libraries attract even Gen Z and millennials who don’t identify as readers. This report examines Gen Z and millennials' book-related behaviors (such as borrowing, buying, downloading and socializing) and and how media use shapes Gen Z and millennials' identity claims as Readers, Gamers, Fans and Writers. The report is intended for specialists such as librarians and book publishers, and broad public audiences.

Rights

© 2023 American Library Association. This work is licensed under a Creative Commons Attribution License, available at: https://creativecommons.org/licenses/by/3.0/.

Persistent Identifier

https://archives.pdx.edu/ds/psu/41069

Citation Details

Berens, Kathi Inman and Noorda, Rachel, "Gen Z and Millennials How They Use Public Libraries and Identify Through Media Use" (2023). English Faculty Publications and Presentations. 135.
https://archives.pdx.edu/ds/psu/41069