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Document Type

Interview

Publication Date

5-16-2021

Subjects

Book industries and trade, Publishers and publishing -- United States, Books -- Marketing, Consumer behavior, Book industry -- Digital humanities

Abstract

These readers buy, subscribe to, and borrow books at higher rates than the general population. They engage at higher rates in fan fiction and discover new authors across multiple media, including streaming movies and television. These readers are also pirates.

Immersive Media and Books 2020 is the first study to capture data expressly about how people engage with books, video games, film, and TV. The final report focuses sharply on reader behavior across a wide range of demographic groups, based on surveys conducted before and during the pandemic.

Co-authors Dr. Rachel Noorda and Dr. Kathi Inman Berens probe especially for reasons why book readers may choose to become book pirates – and they offer data-informed guidance on turning book buccaneers back into book buyers.

Rights

For permission to re-use copyrighted content from “Velocity of Content,” please contact Christopher Kenneally:
Copyright Clearance Center | phone: 978-750-8400 ext. 2705 | vocpodcast[at]copyright[dot]com

Persistent Identifier

https://archives.pdx.edu/ds/psu/36877

Berens_Book_Buccaneers.pdf (115 kB)
Transcript

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