First Advisor
Briar Levit
Date of Award
Spring 6-2023
Document Type
Thesis
Degree Name
Bachelor of Fine Arts (B.F.A.) in Graphic Design and University Honors
Department
Art + Design
Language
English
Subjects
Advertising campaigns, Body positivity movement, Women in advertising
DOI
10.15760/honors.1371
Abstract
In this paper, I discuss the conceptualization, research, and execution of my awareness campaign, Ad Natural, in which I explore the best methods for promoting representation of diverse body types among women in advertisements. Through studying the history of women in advertising, the conduction of an anonymous survey, and competitor analysis I am able to determine where there is room for growth in advocating for this cause and integrate the solutions into the campaign. The end result consists of a full brand identity across a website, advertisement series, and merchandise with consistent messaging and imagery meant to empower the desired target audience.
Rights
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Persistent Identifier
https://archives.pdx.edu/ds/psu/40274
Recommended Citation
Horton, Stacey, "Ad Natural: A Campaign Advocating for Representation of Diverse Female Body Types in Advertising Practices" (2023). University Honors Theses. Paper 1342.
https://doi.org/10.15760/honors.1371