Date of Award
Bachelor of Fine Arts (B.F.A.) in Graphic Design and University Honors
Art + Design
advertising, diversity, representation, body positivity, campaign
In this paper, I discuss the conceptualization, research, and execution of my awareness campaign, Ad Natural, in which I explore the best methods for promoting representation of diverse body types among women in advertisements. Through studying the history of women in advertising, the conduction of an anonymous survey, and competitor analysis I am able to determine where there is room for growth in advocating for this cause and integrate the solutions into the campaign. The end result consists of a full brand identity across a website, advertisement series, and merchandise with consistent messaging and imagery meant to empower the desired target audience.
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Horton, Stacey, "Ad Natural: A Campaign Advocating for Representation of Diverse Female Body Types in Advertising Practices" (2023). University Honors Theses. Paper 1342.