First Advisor
Kate Bingaman-Burt
Date of Award
Winter 3-21-2025
Document Type
Thesis
Degree Name
Bachelor of Fine Arts (B.F.A.) in Graphic Design and University Honors
Department
Art + Design
Language
English
Subjects
animal rights, compassion, campaign, graphic design, farmed animals, vegan
Abstract
This thesis explores how human compassion for farmed animals can be fostered through design. By analyzing the existing language, imagery, and social norms surrounding animal commodification, the research highlights the root of the issue: how humans perceive farmed animals in relation to themselves. Understanding how humans view and think about farmed animals is important for creating a message that disrupts these existing norms. The culmination of this thesis is a campaign, "From Farm to Friend" which is designed to be approachable and informative, encouraging the audience to have compassion for farmed animals and change their perception, from farm--to friend.
Persistent Identifier
https://archives.pdx.edu/ds/psu/43134
Recommended Citation
Kosmos, Natalie, "From Farm to Friend: Fostering Compassion toward Farmed Animals through Design" (2025). University Honors Theses. Paper 1581.
