First Advisor
Brenda Glascott
Date of Award
Fall 12-2025
Document Type
Thesis
Degree Name
Bachelor of Science (B.S.) in Business Administration: Finance and University Honors
Department
Business Administration
Language
English
Subjects
Teamwork, debt, small business, finance, marketing, solutions
Abstract
This essay presents an overview of the Business Capstone project, focusing on a
macramé business currently facing a $10,000 debt due to limited marketing and financial
management skills. The purpose of the project is to support the business in developing an
effective elevator pitch, improving its social media presence, strengthening its financial
statements, and enhancing both personal and business financial practices. The essay explores the
company’s strengths, weaknesses, opportunities, and threats, as well as the team’s collaborative
approach to addressing these challenges. It outlines the goals established for the company, the
strategies selected based on our academic backgrounds and business experience, and the
outcomes of these efforts. Additionally, the essay reflects on my personal experience in the
capstone course and highlights how prior coursework equipped me to complete the project
successfully and efficiently.
Recommended Citation
sarieddine, jenna, "A Capstone Review: Strategic Solutions for a Small Macrame Business" (2025). University Honors Theses. Paper 1717.
Included in
Business Administration, Management, and Operations Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Finance and Financial Management Commons, Marketing Commons