Sponsor
This report was researched and produced by the Northwest Economic Research Center (NERC) with support from Business Oregon (2022 House Bill 5202 – Section 296).
Document Type
Report
Publication Date
3-2023
Subjects
Music trade, Music trade -- Economic aspects -- Oregon, Evaluation, Music trade -- Oregon -- Statistics
Abstract
Oregon has a vibrant creative presence, producing a diverse array of artists known on the national scale, in addition to independent artists mostly familiar on the local scene. The state is also home to many annual music festivals and live performance events that attract large numbers of attendees, while also playing host to music businesses big and small spanning sound recording studios, mastering engineers, composers, tuners, digital streaming services, graphic designers and music educators. All of these components of the Oregon commercial music industry economically impact their communities by providing entertainment and increasing profits for performance venues, distributing wages, and creating culture that attracts people from inside and outside the state. As such, Business Oregon and the Oregon Legislature recognized the commercial music industry as an important emerging industry sector.
This first-of-its-kind study in Oregon aims to provide a framework and baseline to understand the economic significance of the commercial music industry. To define Oregon’s commercial music industry, the Portland State University NERC (Northwest Economic Research Center) research team synthesized past academic research, regional reports, cluster analysis and expert guidance from the Industry Advisory Group to develop a Commercial Music Conceptual Diagram that visualizes the industry sectors that connect the creators to the consumers - Production of Content, Distribution & Marketing and Live Performance.
Rights
© 2023 Portland State University
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Persistent Identifier
https://archives.pdx.edu/ds/psu/42674
Citation Details
Liu, Jenny H., Marotta, Steve, Brophy, Emma, Khanvilkar, Rohan and Kim, Hyeoncheol. (2023) The Power of Music – An Economic Analysis of Oregon’s Emerging Commercial Music Industry. Northwest Economic Research Center (NERC) Report. https://archives.pdx.edu/ds/psu/42674