Sponsor
Portland State University. Department of Speech Communication
First Advisor
Robert W. Vogelsang
Date of Publication
1978
Document Type
Thesis
Degree Name
Master of Science (M.S.) in Speech Communication
Department
Speech Communication
Language
English
Subjects
Readership surveys -- Oregon, Oregon wildlife
DOI
10.15760/etd.2834
Physical Description
1 online resource (94 p.)
Abstract
The purpose of this study was to determine the extent and frequency of readership of the Oregon Wildlife magazine and this relationship to Klapper's reinforcing hypothesis.
The basic question posed was: What population of individuals in Oregon read which types of fish and wildlife articles in the Oregon Wildlife magazine, and how do these respondents assess the readability and accuracy of the magazine?
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Persistent Identifier
http://archives.pdx.edu/ds/psu/17201
Recommended Citation
Sullivan, Deborah C., "A readership study of Oregon wildlife magazine" (1978). Dissertations and Theses. Paper 2840.
https://doi.org/10.15760/etd.2834
Comments
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