Sponsor
Portland State University. Department of Psychology
First Advisor
Mark Costanzo
Term of Graduation
Summer 1988
Date of Publication
7-21-1988
Document Type
Thesis
Degree Name
Master of Arts (M.A.) in Psychology
Department
Psychology
Language
English
Subjects
Positioning (Advertising), Public toilets, Advertising -- Psychological aspects, Advertising -- Schools
DOI
10.15760/etd.5687
Physical Description
1 online resource (3, ix, 88 pages)
Abstract
There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers.
This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particular, the potential value of restrooms for communicating public education issues such as AIDS and Cholesterol was examined.
Rights
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Persistent Identifier
http://archives.pdx.edu/ds/psu/21271
Recommended Citation
Hofmann, Karsten C., "Advertising in Restrooms" (1988). Dissertations and Theses. Paper 3803.
https://doi.org/10.15760/etd.5687
Comments
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